Things to AVOID While Building Lead Generation Forms for Landing Pages

The “Above the fold” rule no longer applies! Stop following outdated rules and take a look at what you should absolutely avoid while building lead generation forms for your landing pages.

1. Don’t ask for too much information

The most common mistake copywriters make: asking too many questions in the lead generation forms. They want to know more about the audience before they can contact them.

Often, this leads to frustrated audiences who are hesitant to fill out the form. Or worse, they abandon it halfway through after seeing how long it is.

Keep it short and simple by only asking for the name and email ID. That way, visitors are more likely to share their personal information with you. Thereby, increase your landing page conversion rates.

The name and email ID are enough to reach and engage the audience. Asking for extra details like address, phone number, or occupation can deter customers from giving their personal data.

2. Don’t worry about “Above the fold”

There was an old rule: placing the form above the fold drives more landing page conversions. This rule is no longer relevant!

Studies have shown that users are now used to scrolling. And if your copy is engaging, they will scroll down and read the entire landing page.

So, stop worrying about “above-the-fold” and place the form where it makes strategic sense. I suggest after the benefits and before the social proof section.

3. Don’t neglect the Form Headline

The form headline (also known as the lead-in line) is the first thing your audience will see on the form. It’s the first chance you have to convince them.

A good headline should clearly explain what benefit the audience will get from filling out the form. To ensure that people are taking action on your website, you must ensure that you have a compelling form headline that pops out at them.

So make sure to include “Form Headline” in your lead generation form template.

4. Don’t add a vague CTA

Don’t use poor CTAs like “Learn More” or “Click Here.” Create a CTA that communicates what what the audience should do and what will gain.

The best website CTAs are clear, easy to understand and direct the audience to take action.

For example, instead of “Click Here for Updates,” use “Subscribe to Our Newsletter” or “Get Updates Here.” When the audience sees a CTA with hyper-specific wording — like “Get My Discount” — it can help them understand exactly what they’ll get and remind them why they need it.

Copywriters out there! Avoid these points to create a kick-ass lead generation form that increases landing page conversion rates.

Do you have any queries about creating landing pages?

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Drop me an email at chandana.pitta@gmail.com