Chandana Pitta – Medium

Chandana Pitta

she/her

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Beyond the Budget: The Price of Bad Customer Support in B2B SaaS

In the wild frontier of B2B SaaS, customer support isn’t just a sidekick; it’s the superhero. I’ve got a real-life story of how our company…

Jan 12, 2024

Beyond the Budget: The Price of Bad Customer Support in B2B SaaS

Jan 12, 2024

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This simple change in Facebook Ad images increased our CTR by 150%

I was the Copywriter for an E-Commerce Hair & Skin Care company, and this simple change to all the images and videos we used for Facebook…

Nov 29, 2021

This simple change in Facebook Ad images increased our CTR by 150%

Nov 29, 2021

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Google’s Shift to Responsive Search Ads: How to Write Perfect Copies

From June 2022, you will only be able to create responsive search ads for Google AdWord campaigns. What does this mean to your business…

Jan 4, 2022

Google’s Shift to Responsive Search Ads: How to Write Perfect Copies

Jan 4, 2022

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Improve Your Writing Skills by Binge-Watching Sitcoms: 7 Content Elements to Focus On

“Wait, did I read that right? Can watching sitcoms make me a better Copywriter?”

Aug 17, 2021

Improve Your Writing Skills by Binge-Watching Sitcoms: 7 Content Elements to Focus On

Aug 17, 2021

Building from Scratch: SaaS Demand & GTM

When I joined Cyware as their very first marketing hire, there was no structured marketing function. The company had a product, but no…

Sep 23

Sep 23

Case Study: 150% CTR Improvement for Mamaearth Through Creative Strategy

The Challenge: Mamaearth’s social media ads were getting lost in the crowded D2C beauty space. Despite good reach, click-through rates were…

Feb 12

Case Study: 150% CTR Improvement for Mamaearth Through Creative Strategy

Feb 12

Case Study: $6M Revenue & 120x Audience Growth Across 5 Markets

The Challenge:

Feb 12

Case Study: $6M Revenue & 120x Audience Growth Across 5 Markets

Feb 12

Case Study: Scaling SaaS Inbound Engine from 50 to 200 MQLs/Month

The Challenge:

Feb 12

Case Study: Scaling SaaS Inbound Engine from 50 to 200 MQLs/Month

Feb 12

The Good, The Bad, and the Redundant: Remembrance of Earth’s Past Trilogy Review

This is my review of the now popular “The Three-Body Problem” book series written by Cixin Liu

Dec 16, 2024

Review of the Three Body Problem book trilogy by Cixin Liu. Netflix’s popular series of the same name is based on Book 1 of the Remembrance of Earth’s Past series

Dec 16, 2024

The Subtleties Of White Space In Copywriting

Using White Spaces To Create Emphasis, Add Impact, and Make Your Copy Easy to Read

May 16, 2023

How to use white space effectively to make your copy more readable. Copywriting tip

May 16, 2023

Chandana Pitta

Chandana Pitta

she/her

SaaS Marketing Consultant. Helped startups from 0 to $50M growth stages - GTM, RevOps, and blunt founder advice

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