PinnedBeyond the Budget: The Price of Bad Customer Support in B2B SaaSIn the wild frontier of B2B SaaS, customer support isn’t just a sidekick; it’s the superhero. I’ve got a real-life story of how our company…Jan 12, 2024A response icon1Jan 12, 2024A response icon1
PinnedPublished inBetter MarketingThis simple change in Facebook Ad images increased our CTR by 150%I was the Copywriter for an E-Commerce Hair & Skin Care company, and this simple change to all the images and videos we used for Facebook…Nov 29, 2021A response icon5Nov 29, 2021A response icon5
PinnedPublished inBetter MarketingGoogle’s Shift to Responsive Search Ads: How to Write Perfect CopiesFrom June 2022, you will only be able to create responsive search ads for Google AdWord campaigns. What does this mean to your business…Jan 4, 2022A response icon3Jan 4, 2022A response icon3
PinnedPublished inWriters’ BlokkeImprove Your Writing Skills by Binge-Watching Sitcoms: 7 Content Elements to Focus On“Wait, did I read that right? Can watching sitcoms make me a better Copywriter?”Aug 17, 2021A response icon3Aug 17, 2021A response icon3
Building from Scratch: SaaS Demand & GTMWhen I joined Cyware as their very first marketing hire, there was no structured marketing function. The company had a product, but no…Sep 23Sep 23
Case Study: 150% CTR Improvement for Mamaearth Through Creative StrategyThe Challenge: Mamaearth’s social media ads were getting lost in the crowded D2C beauty space. Despite good reach, click-through rates were…Feb 12Feb 12
The Good, The Bad, and the Redundant: Remembrance of Earth’s Past Trilogy ReviewThis is my review of the now popular “The Three-Body Problem” book series written by Cixin LiuDec 16, 2024Dec 16, 2024
The Subtleties Of White Space In CopywritingUsing White Spaces To Create Emphasis, Add Impact, and Make Your Copy Easy to ReadMay 16, 2023A response icon1May 16, 2023A response icon1