PinnedChandana PittaBeyond the Budget: The Price of Bad Customer Support in B2B SaaSIn the wild frontier of B2B SaaS, customer support isn’t just a sidekick; it’s the superhero. I’ve got a real-life story of how our company…3 min read·Jan 12, 2024----
PinnedChandana PittainBetter MarketingThis simple change in Facebook Ad images increased our CTR by 150%I was the Copywriter for an E-Commerce Hair & Skin Care company, and this simple change to all the images and videos we used for Facebook…4 min read·Nov 29, 2021--4--4
PinnedChandana PittainBetter MarketingGoogle’s Shift to Responsive Search Ads: How to Write Perfect CopiesFrom June 2022, you will only be able to create responsive search ads for Google AdWord campaigns. What does this mean to your business…5 min read·Jan 4, 2022--2--2
PinnedChandana PittainWriters’ BlokkeImprove Your Writing Skills by Binge-Watching Sitcoms: 7 Content Elements to Focus On“Wait, did I read that right? Can watching sitcoms make me a better Copywriter?”6 min read·Aug 17, 2021--3--3
Chandana PittaThe Subtleties Of White Space In CopywritingUsing White Spaces To Create Emphasis, Add Impact, and Make Your Copy Easy to Read3 min read·May 16, 2023----
Chandana PittainBetter MarketingThe Complete Guide to Copywriting Formulas: Get Better ConversionsGood copy does one thing: convert readers into paying customers. But if you’re a beginner copywriter, the whole copywriting process can be…5 min read·Jun 17, 2022----
Chandana PittaHow to Use FOMO in Your Copies: Creating Scarcity in CopywritingFOMO exists! How can you use this in your copies? By creating scarcity. Let’s learn more about using the scarcity element in your ad copies…2 min read·May 8, 2022----
Chandana PittainILLUMINATIONWhy Are People Freaking Out About Elon Musk Twitter Takeover?Musk offered to buy Twitter.3 min read·Apr 26, 2022--1--1
Chandana PittaDecoding the PAS Copywriting Formula: How to Write Engaging CopiesAre you struggling with writing a copy that sells? Try the Problem — Agitate — Solution Copywriting formula. Learn how to use this simple…3 min read·Apr 12, 2022----
Chandana PittainILLUMINATIONAre You Writing Responsive Search Ads for Google? Don’t skip this!As of June 2022, Google is shifting from extended text ads to responsive search ads. The shift seems simple, yes! But, if you aren’t…3 min read·Feb 7, 2022----