3 Tips to Optimize E-Commerce Conversion Rates without Spending a Lot of Money

In the e-commerce game, you have only one goal: get as many conversions as possible!

Pretty simple, isn’t it?

But if you work in a small or mid-sized e-commerce company, you have a whole myriad of hurdles to cross to reach that goal. Yes, you’re working hard to improve those stooping e-commerce conversion rates, but your hands are tied. You don’t have the budget!

So what do you do? Is all hope lost?

No!

Many business owners think they need to spend a lot of money, hire an agency, and get extravagant site designs to improve conversion rates.

That’s not the case.

I will let you in on this secret: the TOP 3 misconceptions about e-commerce conversion rates and optimization tips you can leverage to increase conversions.

Misconception 1: I need to pay for high-quality photoshoots and video shoots.

Good images and videos are the secret elixirs that can drastically increase your conversion rates. When it comes to online shopping, people want to see what they are buying.

So how do you improve your images without burning a hole in your pocket?

Tip 1: Use high-resolution images with lots of white space.

1. Use high-resolution images and upload multiple pictures of the product from different angles. Your customers are more likely to buy when they get a clear view of the product.
2. Add white space around the product. It makes the product look more appealing.
3. Allow users to interact with your images. Enable pinch, zoom, rotate, and scale on the image.

Misconception 2: I need to offer huge discounts and offers.

More than 50% of e-commerce sites offer free shipping. And with big companies like Amazon and JCPenney offering huge discounts, it’s difficult for small and mid-sized companies to grab user attention.

But are ‘discounts’ the only reason why customers shop with a particular company?

No!

Discounts and deals have little impact on customer lifetime value and loyalty. A good experience is what retains customers.

Tip 2: Offer impeccable user experience and customer support.

1. A great way to convert visitors into loyal customers is to create great content. Be open about your products and services.
2. Hire a kickass customer support team to build relationships with your customers.

Misconception 3: I need to add fancy pop-ups, banners, and widgets to my website.

Your website has only one goal: make the shopping experience easy.

Tip 3: Optimize your website for speed.

Two seconds — this is your target! If your site takes longer than two seconds to load, you will lose 53% of your customers.

1. Keep your website navigation clean and straightforward. Lead your customers to relevant products progressively and intuitively.
2. Optimize your website for all browsers and mobile devices. Pages should load quickly so visitors can do what they want to do easily. Test your speed using Google Page Speed or similar tools.

By following these simple tips, you can increase your conversion rates.